01
Search
Google Ads campaigns, keyword targeting, negative keyword management and conversion measurement focused on office leasing demand.
Commercial platform / 2026
Central FIVE
Turning an office building website into a measurable lead generation platform.
Role
UX/UI · Full-stack Development
Analytics · Digital Marketing
Technology
Laravel · Tailwind CSS · GA4 · GTM
Growth
Google Ads · Meta Ads · LinkedIn Ads · Social Content
Overview
More than a property website.
Central FIVE is an office leasing project in Bratislava. The goal was not simply to present the building, but to create a digital platform that actively supports the leasing process.
The website combines property presentation, an office space calculator, lead capture, analytics and marketing infrastructure with an internal workflow for managing enquiries.
The challenge
Connect marketing activity to real leasing enquiries.
Commercial property marketing often spans multiple channels while the actual result — a qualified enquiry — happens elsewhere.
I wanted the website, lead forms, analytics and advertising activity to work as one system rather than as unrelated tools.
Platform
Built around the complete lead journey.
Website
Property presentation
Responsive UX
Office calculator
Conversion paths
Leads
Contact forms
Database storage
Lead status workflow
Admin interface
Measurement
GA4
Google Tag Manager
Meta Pixel
Conversion tracking
Protection
Rate limiting
Honeypot protection
Turnstile
Lead filtering
Operations & measurement
From incoming enquiry to measurable outcome.
Internal lead management keeps incoming enquiries, qualification and follow-up in one workflow.
Analytics connects traffic sources, landing pages and lead events so campaign activity can be evaluated against meaningful actions.
Growth
Development continued after the site went live.
02
Meta advertising
Meta campaigns connected to landing experiences, conversion tracking and lead generation.
03
LinkedIn advertising
LinkedIn Ads Manager campaigns focused on professional audiences relevant to office leasing and commercial real estate.
04
Content
Short-form video, Reels, social posts and creative assets designed to communicate individual strengths of the property.
05
Measurement
GA4 exploration, campaign reporting and conversion data used to understand traffic quality and improve future activity.
Advertising
Paid traffic with measurable intent.
Search and paid social campaigns support awareness, relevance and lead generation across multiple channels.
Google Ads, Meta Ads and LinkedIn Ads are managed alongside the website and analytics setup, so campaign decisions can be tied back to actual behaviour and enquiries.
Content
Turning building features into stories.
Instead of relying only on static property imagery, I created short-form video, Reels and social content around individual benefits of the building.
Opening windows, terraces, views, parking, accessibility and everyday office experience become individual stories that can work organically as well as within paid campaigns.
My role
From code to acquisition.
Product & UX
Information architecture
Lead journeys
Office calculator
Responsive experience
Development
Laravel
Lead management
Forms & email
Anti-spam systems
Marketing
Google Ads
Meta Ads
LinkedIn Ads
Social media
Reels & creative production
Analytics
GA4
GTM
Meta Pixel
Conversion tracking
Campaign reporting
Project
Central FIVE
Location
Bratislava
Status
Active development & marketing
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