Notes from practice
A space for ideas, lessons and honest reflections on building digital products — from code and UX to analytics, marketing and AI.
A personal reflection on 23 years in web development, and how AI is changing the breadth, speed, and responsibility of my work across software, analytics, and digital marketing.
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Lessons from building Cycletrack independently: product scope, privacy, offline data, user feedback, distribution, and the work that starts after launch.
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